These four steps are basically something that works every single time, whether you’re a small business or a startup.
1. Determining Your Perfect Customer
We know you have your ideas. Normally we come up with ideas because we’ve been frustrated with a situation, or we’ve thought “Oh, we could do a better job with that.”
Whatever it is, it’s up to you to figure out who your perfect customer is.
2. Set Up Marketing Funnels
Once you’ve got your customer, then you can set up marketing funnels for that customer. This could involve marketing through their website, social media, display or many others.
3. Invest In The Right Channels
Once your customer and marketing funnel is set, you can allocate budget towards the correct channels, be it email, video marketing, news releases, written content. Once this is set, you can begin to scale your marketing.
4. Marketing Automation
Once you’re actually growing and scaling, you’ll want to invest in marketing automation. This will allow you to automate your process, and keep costs low.
All of this together is a sure-fire way to start growing your customer database at a low-cost.