Glide: the Digital ROI Agency held another Sunset Soirée on the last Friday of Summer, as part of a series of events designed to bring together creative, marketing and business professionals in a relaxed and fun setting. The goal? To get to know each other better, expand networks and create new, meaningful relationships.
Glide: the Digital ROI Agency held a well-attended Sunset Soiree in the first week of November, the first of a series of events designed to bring together marketing and business professionals, giving them the opportunity to expand their networks and create new relationships. The soiree attracted almost a hundred attendees in total, spanning diverse sectors from business to government and more.
While many business owners dismiss LinkedIn as essentially a hiring platform, it actually offers great opportunities to network, generate leads and build your brand; and because LinkedIn marketing is often overlooked, doing it right can offer a fantastic competitive advantage.
Startups need to become known, to reach target audiences, and that’s where marketing comes in, especially digital marketing. You essentially can’t make money without engaging in marketing. But catch-22, if you’re an early-stage business, every dollar counts, so you want to make sure you get marketing right.
For effective digital marketing, it’s not enough to boost some posts to a general audience and hope for the best; you need to put on your digital marketing strategy hat, or find someone who can put in the hard yards for you.
Nowadays, marketing strategies for most businesses follow a pretty standard pattern. The days of print are well behind us, TV advertisements are largely unobtainable, and
Jargon. Everyone’s experienced it. The pain of staring blankly at someone while they spew out an endless babble of technical terms, nodding politely and wondering
To anyone unfamiliar with the in-depth, behind-the-scenes structure of Facebook ad campaigns, the difference between a fully-fledged FB ad and a simple boosted post can
It’s a cold hard fact for business owners, but for the most part, consumers generally aren’t interested in most brands. Sure, people generally have a few brands they love, but for every brand they’re exposed to that they’re interested in, there’s dozens that just fade into background noise.
A whopping 9.5 million Australians on Instagram, and about 80% of Instagram users follow at least one brand. Better still, almost 70% interact with brands regularly, compared to a mere 32% for Facebook.
We acknowledge the Traditional Custodians of the lands we live on. We pay our respects to all Elders, past and present, of all Aboriginal and Torres Strait Islander nations.
