A whopping 9.5 million Australians on Instagram, and about 80% of Instagram users follow at least one brand. Better still, almost 70% interact with brands regularly, compared to a mere 32% for Facebook.
SEO has changed enormously over the last decade (and even in the last year!) but sometimes you’ll still come across websites using techniques that were used back in the day to game the system.
COVID-19 presents one of the most unique challenges many businesses have, and likely ever will face, causing social upheaval, economic changes, and global uncertainty. It presents everyone with quite a difficult series of hurdles to navigate. First came adapting, particularly to the initial plunge – the panic, closures, sudden drops in business. Next came the pivot, where businesses have to look for opportunities and new ways of generating business in order to keep afloat. Then lastly comes that period of recovery, and the long trek of returning to normality.
Glide Agency have recently been appointed to handle Autospark’s digital marketing activities, with Autospark spokesperson Craig Thomson citing plans to adapt its online capacity across the groups ten automotive outlets.
As a Facebook marketer who is across hundreds of advertising accounts a year, it’s only a matter of time before an ad account is banned. Sometimes, it’s your because the ads went against Facebook’s advertising policies, but a depressingly common occurrence since a big algorithm change is that Facebook has been banning ad accounts by mistake, thanks to an over the top A.I that will shut you out faster than a power mad bouncer at a nightclub.
This isn’t a headline we ever thought we’d write, but now more than ever, Australian businesses need to embrace digital-readiness. There’s tough times ahead, and in the coming months, businesses are going to rely more than ever on a robust digital strategy to stay competitive, or even make it through.
Facebook Messenger bots are an essential tool for lead generation for marketers. If you’re not using them, then dollars are being left on the table.
With a new year (and decade) upon us, this is the perfect opportunity to put a new strategy in place for your digital marketing.
Taking charge of the aqua-techs social media & online marketing efforts, Glide has its sights set on maximising leads & conversions for the pool-construction organisation, aiming to capitalise on the company’s high-value customers with highly targeted ad campaigns.
Social media is an everchanging landscape, with changes to platforms, interfaces, algorithms and people’s usage habits frequently meaning that what may have worked well for you before is falling flat now. Keeping your social media marketing efforts running smoothly means staying abreast of the latest trends, thinking strategically and having the knowledge and skills to get where you want to go.
We acknowledge the Traditional Custodians of the lands we live on. We pay our respects to all Elders, past and present, of all Aboriginal and Torres Strait Islander nations.
